While walking back from class one day, I counted and observed nonprofit advertisements.
I was shocked.
Numerous students were wearing shirts sporting non-profit organizations such as Invisible Children, PETA, and The Susan G. Komen Breast Cancer Foundation. Also, there were student-created signs and graffiti promoting their nonprofit of choice.
All of these were such beautiful representations of the worth of the cause advertising itself, or at least I’d like to think. 19 beautiful representations.
I began to wonder, in light of my newly acquired nonprofit advertising wealth of knowledge, whether these students genuinely cared to support and aid the causes they were promoting, or if a successful nonprofit ad campaign just made it cool. Then it hit me- it doesn’t matter.
These nonprofits were created with purpose and with heart. They want to change, cure, free, and revolutionize. If making a cause “cool” is the effective way to do so, then that’s all that matters. After all, isn’t that the purpose behind putting money into nonprofit advertising anyways?