Don’t Take Free Candy from Strangers, Don’t Take Free Ads from Big Agencies

Beware of big advertising agencies seeking to gain prestige and awards through offering free advertising to nonprofits.

For example, the advertisement created by DDB Brasil for World Wildlife Fund. (Fox, 2009) This ad, pictured above, references a natural occurrence, a tsunami, with a terrorist attack, 9/11. This correlation doesn’t effectively speak towards the WWF audience of caring for wildlife. It is controversial, emotionally painful, and would most likely alienate more audiences than draw audiences into the cause.

Perfect for an award, not for increasing support and aid for WWF.

Although awards were won, WWF  “to their credit, has denounced the work.” (Fox, 2009)

Credit: Fox, Greg. (2009, September 20). Award-winning stupid nonprofit ad raises eyebrows (but probably no money) [Web log message]. Retrieved from


About bkivlovitz

Editor/Writer: Wide Open Country, Texas Music Magazine, Women's Adventure Magazine, Backpacker Magazine, Demand Media Studios, and more.
This entry was posted in Uncategorized and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s