This creative endeavor by Publicis Mojo, Auckland for the Campaign Against Landmines in New Zealand has taken nonprofit advertising to a whole new level. In New Zealand, these packets of ketchup were used in restaurants around the country.
People actually put child blood on their french fries.
The need for awareness of the dangers of the landmines were great, so I suppose that drastic measures needed to be taken.
Child blood? On my food? That I will eat?
No, thank you, but I will donate to the cause provoking such a drastic display of danger and violence. Anything to keep the ketchup foot blood off of any food anyone will eat, ever.
Job well done, Publicis Mojo.
Credits: Publicis Mojo (2006, April). [Ketchup Sachet] [Advertisement]. Retrieved from Coloribus database.