ACT, a nonprofit association, advertises desperate global issues, “promoting responsible communication.”
Social issues that need to be brought into the limelight, and obtain global recognition are creatively displayed in ads in a manner to persuade the audience with a desire to assist.
ACT uses an appeal to the common American child complaint of having to clean his or her room. This boy doesn’t have too much of a room to clean. Message received- count your blessings and help those with out the privilege of complaining about chores.
ACT speaks powerfully against global warming. Message received- we are hanging the next generation through our irresponsibility with the environment. We must recognition the potential damage that we are doing through our mistreatment of the earth, and reverse the damage done.
ACT speaks out to prevent child molestation through this disturbing image. Message received- child molestation and sexual abuse “hang on” to a child, and we must do everything in our power to protect children from this tragedy.
Credits: ACT Responsible. (n.d.). Creative Gallery of Responsible Communications [Advertisements]. Retrieved March 10, 2011, from http://www.act-responsible.org/public/index.php?public=16