Mr WordPress on If The Cause Is Noble, “…
While walking back from class one day, I counted and observed nonprofit advertisements.
I was shocked.
Numerous students were wearing shirts sporting non-profit organizations such as Invisible Children, PETA, and The Susan G. Komen Breast Cancer Foundation. Also, there were student-created signs and graffiti promoting their nonprofit of choice.
All of these were such beautiful representations of the worth of the cause advertising itself, or at least I’d like to think. 19 beautiful representations.
I began to wonder, in light of my newly acquired nonprofit advertising wealth of knowledge, whether these students genuinely cared to support and aid the causes they were promoting, or if a successful nonprofit ad campaign just made it cool. Then it hit me- it doesn’t matter.
These nonprofits were created with purpose and with heart. They want to change, cure, free, and revolutionize. If making a cause “cool” is the effective way to do so, then that’s all that matters. After all, isn’t that the purpose behind putting money into nonprofit advertising anyways?
It’s really neat to see the advertising community come together to help those in need of communicating, who may not have the adequate resources. Although a few posts ago may have highlighted the negative attributes of receiving free aid from an ad agency, this shouldn’t take away from all efforts to help the non-profits.
A nonprofit can have as many ideas as they can imagine to creatively solve world problems, provide assistance, or prevention, but with out credibility, recognition, and funding, it’s all for not.
On the flip-side, those actively engaged within each of the aforementioned agencies all must possess a decent amount of skill within the communications field. Why not use their powers for good? Selling condoms, alcohol, and cigarettes may pay the bills, but it certainly doesn’t seem morally satisfying. An account for Join(red), an AIDS prevention organization, the Go Green Initiative, or Darfur Peace & Development would be a breath of fresh air.
What a cool way to help out and give back.
Credits: Ad Council. (n.d.). Volunteer Advertising Agencies. Retrieved March 22, 2011, from Ad Council website: http://www.adcouncil.org/default.aspx?id=73
See3 Communications and YouTube have graciously sponsored a nonprofit video awards competition. This not only allows for recognition of those doing great advertising for nonprofits, but it also encourages those to compose great advertising for nonprofits in the first place.
The four categories of awards are Best Small Org Video, Best Medium Org Video, Best Large Org Video, and Best Thrifty Video.
Here are the winning videos for this year:
Best Small Org Video
Best Medium Org Video
Best Large Org Video
Best Thrifty Video
Credits: YouTube. (2010). Do Gooder Nonprofit Video Awards [Video Competition]. Retrieved March 23, 2011, from YouTube website: http://www.youtube.com/nonprofitvideoawards
16,809 Facebook users like the group on Facebook titled “Nonprofit Organizations.”
This group has an audience of 16,809 members wanting information on any nonprofit in the world. This audience desires to help, fund, and support nonprofits. Jackpot.
In addition to announcing a multitude of nonprofits, increasing awareness, and raising funding, this group also looks to assist nonprofits in becoming more efficient themselves. Like the old Chinese proverb says, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”
This Facebook group helps the nonprofits through announcing information sessions such as, “Just a FYI :: I have two webinars coming up next week for nonprofits covering mobile websites, group text messaging, text-to-give, mobile social networking and location-based communities like Foursquare, Gowalla, and Facebook Places.:)”
Also, they are helping nonprofits excel in the same medium in which they have themselves, Facebook!
“90% of the power of Facebook Page is in the Status Updates [showing up in the News Feeds]. These five nonprofits are excellent examples of nonprofits who understand and embrace that, and have worked hard to find and perfect their Facebook voice.
Credits: Nonprofit Organizations. (n.d.). Retrieved March 24, 2011, from Facebook website: http://www.facebook.com/#!/nonprofitorgs?sk=info
Beware of big advertising agencies seeking to gain prestige and awards through offering free advertising to nonprofits.
For example, the advertisement created by DDB Brasil for World Wildlife Fund. (Fox, 2009) This ad, pictured above, references a natural occurrence, a tsunami, with a terrorist attack, 9/11. This correlation doesn’t effectively speak towards the WWF audience of caring for wildlife. It is controversial, emotionally painful, and would most likely alienate more audiences than draw audiences into the cause.
Perfect for an award, not for increasing support and aid for WWF.
Although awards were won, WWF “to their credit, has denounced the work.” (Fox, 2009)
Credit: Fox, Greg. (2009, September 20). Award-winning stupid nonprofit ad raises eyebrows (but probably no money) [Web log message]. Retrieved from http://www.donorpowerblog.com/donor_power_blog/2009/09/fun-week-awardwinning-stupid-nonprofit-ad-raises-eyebrows-but-probably-no-money.html
This creative endeavor by Publicis Mojo, Auckland for the Campaign Against Landmines in New Zealand has taken nonprofit advertising to a whole new level. In New Zealand, these packets of ketchup were used in restaurants around the country.
People actually put child blood on their french fries.
The need for awareness of the dangers of the landmines were great, so I suppose that drastic measures needed to be taken.
Child blood? On my food? That I will eat?
No, thank you, but I will donate to the cause provoking such a drastic display of danger and violence. Anything to keep the ketchup foot blood off of any food anyone will eat, ever.
Job well done, Publicis Mojo.
Credits: Publicis Mojo (2006, April). [Ketchup Sachet] [Advertisement]. Retrieved from Coloribus database.